B-to-C Events

Comic-Con 2018: Five Can’t-Miss Activations From a Superfan’s Paradise

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Ahhh… Comic-Con International—the only place where you have to stand in line just to cross the street. But for the 130,000-plus attendees descending on the annual celebration of “popular…

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From the badge-holders, to the superfans who can’t get their hands on a ticket, activations at San Diego Comic-Con welcome everyone into the fold, and this year's showing was no exception. Training quarters, surprise game shows, auction houses and carnivals were all on the activation agenda. Join us for a tour.
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