Amazon Prime Video Revs up Fans of “The Grand Tour” With a Modern Drive-In Tour
As Amazon Prime Video’s original series “The Grand Tour” approached its second season, the brand…
Taste of Home Elevates its Gingerbread House Installation With a 4D Storytelling Experience
Culinary publication Taste of Home is back for the fourth year in New York City’s…
Citi’s ‘JOYTM’ Dispenses Surprise and Delight in NYC
Anyone who’s been to the Big Apple knows impressing jaded Manhattanites is no easy task,…
Six Experiential Marketing Lessons From Harry Potter: The Exhibition
Since it first opened its doors in 2009, Harry Potter: The Exhibition has immersed millions…
Q&A: Chobani’s Peter McGuinness on Authenticity, Storytelling and Why Experiential Works
Peter McGuinness, chief marketing and commercial officer at Chobani, is feeling pretty good these days.…
Millennial Marketing: McDonald’s Makes Dreams Come True With an Adult Playscape at ComplexCon
It’s no secret that millennials are receptive to nostalgia marketing, so when McDonald’s unveiled an…
Banks’s Beer Tells it Like it is With a Snarky Advent Calendar Installation
British beer brand Banks’s on Dec. 1 launched a holiday campaign that replaces cheesy sentiments…
Hennessy’s Pop-up Takes Consumers on a Multisensory Journey Through the Cognac-Making Process
Ahhh… there’s nothing quite like knocking back a deep, satisfying sip of cognac to lift…
Sephora Launches Rihanna’s Makeup Line With the World’s First Live-Created Fan Film
It’s not often that Rihanna fans feel like celebrities when they’re in the presence of…
Cruise Through the Best Auto Activations of the Year
From Fashion Week to Fashion Island, New York City to Newport Beach, automotive event marketing…