Panorama Music Festival Sponsors Engage Fans With Digital Art, Dive Bars and Dunk Contests
New York City’s Panorama Music Festival, held this year July 27-29 on Randall’s Island, may…
E3 2018 Hot Spots: Inside the Expo’s Top Activations
The Electronic Entertainment Expo, also known as E3, is one of the video gaming industry’s…
Five Ways to Elevate Events With Augmented Reality
Consumers may still be holding artificial intelligence at arm’s length, but when it comes to…
Venue Inspiration: Inside Five Unique Activation Settings
Many of the industry’s events take place within a handful of venue settings—places like convention…
Q&A: Amazon Fire TV Talks Comic-Con, Content and Humanizing its Brand
Entertainment enthusiasts abound at Comic-Con, a fact not lost on Amazon Fire TV, which brought…
From Easter Eggs to Artist Impersonations, How Alteryx Shook up its User Conference
For its annual Inspire conference, held this year June 4-7 in Anaheim, CA, data science…
Nostalgia Marketing: Nesquik Marks its Experiential Debut With an Insta-Worthy Pop-up
If you enjoyed drinking chocolate milk as a youngster, there’s a good chance you were…
Guerrilla Marketing: Sixt Rent-a-Car Stages a Takeover of Manhattan’s Sixth Avenue
To build awareness of its brand and draw attention to its first New York City-based…
Fullscreen Engages Gen Z with Influencers and Movie Screenings at VidCon 2018
It’s not easy earning (and keeping) the attention of Generation Z, but media company Fullscreen…
SAP Rolls Out a New Narrative at SAPPHIRE NOW with Story-driven Immersion Zones
For a brand with an expanding portfolio of business solutions that benefit many different industries,…