Q&A: Superfly on What’s Driving the Enduring Success of the Music Festival Business
Music festivals are on a roll. Each year, more and more fans are rockin’ to the…
Social Media Tip of the Month: Boomerang
From GIFs to Vines, today’s social media feeds are chock full of motion. Static photos…
Center Stage: Revisiting 2017’s Top Music Festival Activations
From the couture-clad fashionistas of Coachella to the down-home devotees of CMA Fest, today’s large-scale…
What You Can Expect to See on Event Food Menus in 2018
Artisan cheese, house-made charcuterie and protein-rich grains and seeds are out, local veggies and meats,…
Full Coverage: The 2017 Experience Design & Technology Awards
If your experience design doesn’t spark spontaneous social sharing, did it really happen at all?
Charmin Invites Consumers to ‘Enjoy the Go’ Inside 14 Themed Restrooms
If there’s one thing New York City lacks, it’s clean restrooms—especially during the hectic holiday…
It’s a Supersized Roundup: 12 Experiential Tour Programs from 2017
From Slurpee trucks to employee benefits on a big bus to “Paw Patrol” and barnyard…
Year in Review: Take a Spin Through EM’s Top 10 Stories of 2017
You clicked. You liked. You shared. You clicked all over again. Introducing EM’s 10 most-read stories of…
Last-Minute Gift Guide for the Event Marketer Who Has It All
Event marketers have seen it all and tried it all. They’ve launched product. They’ve tested…
How The Berkeley’s Out Of The Blue Experience is Elevating Multisensory Events
If you think you know multisensory events, think again. Luxury hotel The Berkeley on Nov. 15…