Q&A: ABC’s Director of Events on What Makes a Meaningful Fan Experience
ABC’s nostalgia-filled “Roseanne” activation at SXSW was one of the festival’s most talked about brand…
Estate of Affairs: Why Mansions are the New Go-To Venue for Luxury Brands
Luxury brands are, by nature, a selective breed. The materials or ingredients that comprise their…
2018 Ex Awards Finalists Unveiled… Winners to be Announced May 14
The editors of Event Marketer announce the 2018 Ex Awards finalists, the event marketers who represent…
FX Captivates TV Fans’ Imaginations With ‘Legion Chamber’ Sci-Fi Installation
To engage fans and potential new viewers of the FX TV series “Legion” ahead of…
Inside Celebrity Cruises’ Progressive Culinary Launch for Media and Influencers
As part of what it calls a two-year conversation surrounding the November launch of its…
Four Things You Need to Know About the FTC’s Latest Crackdown on Influencers
If you caught one of the many headlines late last year on the Federal Trade…
ABC Touts the Reboot of “Roseanne” With a Nostalgia-Filled Fan Experience at SXSW
As consumers awaited the return of one of television’s most beloved families—the Conners—ABC fanned the…
HP and Intel Put Their Art-Inspired Tools in the Hands of Creatives at SXSW
In a one-day engagement blitz, HP and Intel on March 13 set out to convert…
Trolli Product Launch: James Harden, 10,000 Samples and Life-Sized Gummy Shoes
The partnership between Trolli and NBA icon James Harden has produced some pretty quirky live…
Programming SXSW: Dell Speaks to Creators with Story-Driven Demos
Dell Technologies’ audiences and solutions run the gamut, from IT clients and consumers to servers…