Road to Coachella: BMW i Sends 15 Influencers on a Content Creation Journey
Riding on the heels of its successful Road to Coachella campaign in 2017, BMW i…
Event Safety: Three Tips for Securing a Safe Structure
Live events have a lot of moving parts, making it easy to get caught up…
Citi Ties Giving into Hashtag Use at Taste of the Nation
Citi for the fourth year of its Taste of the Nation co-sponsorship capitalized on consumers’…
Coachella 2018: Experiential Marketing in the Desert
Festival season is upon us and kicking it off in style was the Coachella Valley…
Buick Revamps its NCAA Final Four Activation with the Fandom University Experience
To establish a cohesive platform surrounding its sponsorship of the NCAA, Buick for the Final…
Inside Dunkin’ Donuts’ NHL Sponsorship: Family-Centered Experiences and Sampling
Hot coffee and a winter sport. It’s a natural alignment. But for Dunkin’ Donuts, the…
Amex at Coachella: A VIP ‘Secret Garden’ and the Platinum House
Returning to Coachella for its fourth year, American Express created a signature destination for festivalgoers…
Pandora and T-Mobile ‘Invade’ Coachella With an Instagrammable Oasis
In addition to killer performances and high fashion, the Coachella Valley Music and Arts Festival…
Eight Ways to Produce a Fan-Centric TV Show Experience
If event marketers have learned anything over the years it’s that people don’t just want…
Four Ways to Execute a Beach Event Without Getting Burned
When it comes to beach sampling activations—from permit requirements, to location logistics—there’s no shortage of…