35 Under 35: Meet the Brightest Young Minds in Experiential Marketing
To shine a spotlight on the rising stars across the industry, we unveiled the 35…
The 2018 It List: Recognizing the Top 100 Event Agencies
A landscape touted for years as “uncluttered” has become anything but. Live experiences continue to…
Value-adding Experiences, Content, Surprises: Inside Chevy’s CMA Fest Program
Among the summer’s biggest festivals is the Country Music Association’s CMA Fest in Nashville, which…
How Events are Ushering in the Next Era of Cause Marketing
Legendary college basketball coach John Wooden once said, “The true test of a man’s character…
Five Insights on Marketing to Women in the #MeToo Era
Industry change-makers offer fresh tips on creating thoughtful marketing campaigns Industry marketers gathered in Manhattan…
Check List: Is a First-Year Festival Right for Your Brand?
Best practices for marketers looking to carve out a presence in a festival property. There…
Teen Vogue Summit: How the Publication Tackled Today’s Toughest Topics
The Manhattan-based event inspired young attendees to ‘Turn Up’ and create positive change The time and…
Dawn Activates its Wildlife Rescue Campaigns with 3D Ducks, Shareable Experiences
Dawn dish soap launched a new campaign celebrating its 40 years of wildlife programs that…
‘Shark Week’ Experiential: Upcycled Shark Installations, Cleanups and Jaw-Chomping
Discovery’s “Shark Week” program celebrated its 30th anniversary as the must-watch TV event of the…
Five Keys to a Successful Sleepover Activation
Tips, tricks and techniques for “getting into bed” with consumers Imagine winning tickets to…