‘American Idol’ Drives Tune-In with a Helicopter Stunt and Golden Tickets
As “American Idol” moved into “Hollywood Week” on March 26—the portion of the show where…
Bacardi’s Havana Club Leverages Immersive Theater to Bring its Heritage to Life
“This is your key to the back door,” we were told, and handed skeleton keys…
Storytelling, Design and Tech: Six Experiential Trends from the 2018 New York International Auto Show
From safety and security to innovation and design, the auto brands at the 2018 New…
EventTech 411: Mobile Audience Engagement Tools
Talk to just about anyone in the industry and they’re apt to tell you that…
Watch: Inside The Experience by Dell Lounge at SXSW
Dell Technologies’ audiences and solutions run the gamut. For its six-day event program at SXSW…
Watch: NBC’s ‘Best Feb Ever’ Mystery Box Stunts Unveil Big Surprises
To celebrate the rare occurrence of two major sporting events in the same month—Super Bowl…
Going Solo: What Drives Brands to Take the Leap into Proprietary Events
Most event marketers have enjoyed the benefits of sponsoring a vibrant event. Maybe a music…
Q&A: ABC’s Director of Events on What Makes a Meaningful Fan Experience
ABC’s nostalgia-filled “Roseanne” activation at SXSW was one of the festival’s most talked about brand…
Estate of Affairs: Why Mansions are the New Go-To Venue for Luxury Brands
Luxury brands are, by nature, a selective breed. The materials or ingredients that comprise their…
2018 Ex Awards Finalists Unveiled… Winners to be Announced May 14
The editors of Event Marketer announce the 2018 Ex Awards finalists, the event marketers who represent…