Five Brand Experiences That Caught Our Eye at Bonnaroo

Bonnaroo 2019: Five Brand Experiences That Caught Our Eye at The Farm

Bonnaroo 2019: Five Brand Experiences That Caught Our Eye at The Farm

With our hair braided and fanny pack clipped tightly, we hit the Bonnaroo Music & Arts Festival, June 13-16 in Manchester, TN, and what can we say? The event radiates positivity—and attendees define “happy campers.” Despite epic lines to enter the festival, we made our way onto The Farm for music, art, good vibes and, of course, to see how brands engaged the eclectic and upbeat audience. Here’s a sneak peek at the activations that caught our attention. Stay tuned for the full field report in the August print issue of Event Marketer.

 

Scenes From Bonnaroo 2019:
Kait Shea
Posted by Kait Shea

Kait joined EM in 2015 and today enjoys her role as senior editor. When she’s not in reporter mode, rocking mermaid pants at Comic-Con or running laps at MWC Barcelona, you can find her at home listening to music and doting on her fur baby.
View all articles by Kait Shea →

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