B-to-B Events

Stella Artois, Bulleit and Nespresso: Brand Activations at Tribeca Film Festival

Tuesday, June 11, 2019

Nespresso: In its third year as a sponsor, Nespresso branded Spring Studios’ sixth floor space as the Nespresso Garden & Lounge, featuring a coffee bar station, a series of Tribeca talks, a nightly happy hour and lounge seating for networking and Wi-Fi connectivity. The space was decked out with potted plants living in soil made from recycled coffee grounds, a nod to the brand’s sustainability efforts. When consumers ordered a complimentary coffee drink, staffers assisted them with recycling the used metal coffee pods and composting the coffee grounds. Agency: Match Marketing, Boulder, CO.

The 2019 Tribeca Film Festival, which ran from April 24 to May 5, was not overrun with the lounges and lodges so prevalent at its West Coast counterpart, the Sundance Film Festival. The demographic Tribeca…