Coachella 2018: Experiential Marketing in the Desert
Festival season is upon us and kicking it off in style was the Coachella Valley…
Buick Revamps its NCAA Final Four Activation with the Fandom University Experience
To establish a cohesive platform surrounding its sponsorship of the NCAA, Buick for the Final…
Inside Dunkin’ Donuts’ NHL Sponsorship: Family-Centered Experiences and Sampling
Hot coffee and a winter sport. It’s a natural alignment. But for Dunkin’ Donuts, the…
Amex at Coachella: A VIP ‘Secret Garden’ and the Platinum House
Returning to Coachella for its fourth year, American Express created a signature destination for festivalgoers…
Pandora and T-Mobile ‘Invade’ Coachella With an Instagrammable Oasis
In addition to killer performances and high fashion, the Coachella Valley Music and Arts Festival…
Eight Ways to Produce a Fan-Centric TV Show Experience
If event marketers have learned anything over the years it’s that people don’t just want…
Four Ways to Execute a Beach Event Without Getting Burned
When it comes to beach sampling activations—from permit requirements, to location logistics—there’s no shortage of…
Nostalgia Marketing: Werther’s Creates a Life-Sized Version of Candy Land to Boost its Portfolio
Werther’s Original may be known for its classic hard caramels, but its portfolio includes a…
Time’s Up: How the B-to-B Events World is Responding to the Women’s Movement
When a group of chief marketers from Fortune 500 brands called out CES for its…
MTV Marks the Return of ‘Jersey Shore’ with Snooki, Deena and a Meatball Truck
Like any good sitcom, MTV’s “Jersey Shore” reality series delivered rolling inside jokes for fans…