How Sparkling Ice Turned a Mobile Tour into a Robust Merchandising Program
The economic impacts of COVID-19 on the event industry are vast, and one of the…
Video Tour: Schitt’s Creek Pops up in L.A. and New York City
Pop TV’s “Schitt’s Creek” is set in the middle of nowhere, but for three straight…
Eight Tips for Esports Marketing First-Timers
Key insights on entering the widespread world of esports The number of non-endemic brands partnering…
Tribeca Teams up with AT&T and IMAX on a Summer Drive-In Series
It may not be quite what you pictured, but the return of events is finally…
How Klarna Engaged Consumers Through a Virtual Drag Brunch Series
For fans and members of the drag community, life without live performances amid the pandemic…
Inside a Virtual Whiskey Crowd-Blending Event Designed to ‘Lift Spirits’
It’s not easy to infuse interactivity into virtual events, but online spirits community Flaviar and…
Activision Blizzard Media Treats Ad Agencies to a Virtual Esports Tournament
In the wake of canceled events and social distancing orders, media brands are developing pivot…
How a Mixed Event Strategy Helped Energize Reign Total Body Fuel’s Brand Launch
The rising number of consumers pursuing a balanced lifestyle has created a seismic shift in…
How to Elevate Your Event’s Sustainability Plan from Add-on to Strategy
How sustainability was built into the framework of HP’s Reinvent forum Sustainability is part of…
The Power of Experiential: 10 Brand Executives Sound Off on the Value of Live Events
In light of the pandemic, we’re revisiting some of our favorite soundbites on the value…