The editors of Event Marketer magazine announce the winners of the 2017 Experience Design & Technology Awards, the world’s largest and only recognition program celebrating the best-designed live experiences and the most powerful “wired” engagements delivered by brands and partners worldwide. Congratulations to all of this year’s winners.
View full coverage of the 2017 Experience Design & Technology Awards
BEST OVERALL B-TO-B ENVIRONMENT
Gold Winner
Campaign: Unpacked 2017
Client: Samsung
Partner: Cheil Worldwide, INVNT
Silver Winner
Campaign: Twitter Commons
Client: Twitter
Partner: NA Collective
Bronze Winner
Campaign: Singapore 5 Series Launch
Client: BMW
Partner: FreemanXP
BEST OVERALL CONSUMER ENVIRONMENT
Gold Winner
Campaign: Station 97
Client: Nike
Partners: Boiler Room, iDEKO Productions
Silver Winner
Campaign: Lowe’s Studio
Client: Lowe’s
Partner: GMR Marketing
Bronze Winner
Campaign: Gorillaz Spirit House
Client: Sonos
Partners: Pro-Ject, Cornerstone
BEST MUSEUM ENVIRONMENT
Gold Winner
Campaign: Heroes and Legends
Client: Kennedy Space Center
Partner: Falcon’s Creative Group
Silver Winner
Campaign: Out of the Depths: The Blue Whale Story
Client: Royal Ontario Museum
Partner: Holman
Bronze Winner
Campaign: Power of Rock Experience
Client: Rock and Roll Hall of Fame
Partner: BRC Imagination Arts
BEST TWO-STORY ENVIRONMENT
Gold Winner
Campaign: JLG
Client: ConExpo 2017
Partner: Dimensional Communications
Silver Winner
Campaign: HGTV Lodge 2017
Client: Scripps Networks
Partner: Pop2Life
Bronze Winner
Campaign: LVL3 2017
Client: adidas
Partner: Kamp Grizzly
BEST MOBILE MARKETING VEHICLE
Gold Winner
Campaign: Deep Eddy Vodka Dive In Tour
Client: Deep Eddy Vodka
Partners: Publicis Hawkeye, Timeless Travel Trailers
Silver Winner
Campaign: SAP Business Reimagined Tour
Client: SAP
Partner: Sparks
Bronze Winner
Campaign: Charmin Van-Go
Client: Procter & Gamble
Partners: Jack Morton Worldwide, MSL, Publicis
BEST OUTDOOR ENVIRONMENT
Gold Winner
Campaign: The Tech Experience at CONEXPO-CON/AGG 2017
Client: Association of Equipment Manufacturers
Partners: Jack Morton Worldwide, GES
Silver Winner
Campaign: Signature Gallery
Client: LG
Partners: FIRST, HS Ad America
Bronze Winner
Campaign: Lowe’s Studio
Client: Lowe’s
Partner: GMR Marketing
BEST TRADE SHOW EXHIBIT (UNDER 50′ X 50′)
Gold Winner
Campaign: North American Exhibit 2017
Client: Compax
Partner: Unrivaled
Silver Winner
Campaign: Food Network Donut Creation Station
Client: Scripps Networks
Partner: Pop2Life
Bronze Winner
Campaign: Factory in the Forest
Client: Stikwood
Partner: ProExhibits
BEST STAGE EXPERIENCE
Gold Winner
Campaign: Cisco Live
Client: Cisco
Partner: GO! Experience Design
Silver Winner
Campaign: Unpacked 2017
Client: Samsung
Partner: Cheil Worldwide, INVNT
Bronze Winner
Campaign: One Country
Client: Country Financial
Partner: BI Worldwide
BEST TRADE SHOW EXHIBIT (50′ X 50′ AND UP)
Gold Winner
Campaign: RSNA 2016
Client: GE Healthcare
Partners: Elite Exhibits, Fine Design Lighting, Stamm Media
Silver Winner
Campaign: North American International Auto Show
Client: Lexus
Partner: George P. Johnson
Bronze Winner
Campaign: Kind + Jugend 2017
Client: Munchkin
Partners: Unrivaled, Gielissen
BEST PERMANENT OR POP-UP RETAIL EXPERIENCE
Gold Winner
Campaign: Ricoh Customer Experience Center
Client: Ricoh
Partner: toddstreet
Silver Winner
Campaign: The Next Big Thing Concept Shop
Client: Marie Claire
Partners: Sparks, Oaklabs
Bronze Winner
Campaign: Coca-Cola Kitchen
Client: The Coca-Cola Co.
Partner: MELT
BEST USE OF A SINGLE TECHNOLOGY (B-TO-C)
Gold Winner
Campaign: Avo-Matic Emotion Tracking Food Truck
Client: Avocados from Mexico
Partners: NEXT/NOW, IMW Agency
Silver Winner
Campaign: Interact with the Pack
Client: Associated Bank
Partner: Helios Interactive
Bronze Winner
Campaign: Fantastic Beasts Wand Master Training
Client: Warner Bros
Partner: GMR Marketing
BEST USE OF A SINGLE TECHNOLOGY (B-TO-B)
Gold Winner
Campaign: Gatorade G Bands
Client: PepsiCo
Partner: Mirror Show Management
Silver Winner
Campaign: Data Wars
Client: Veritas
Partners: InVision Communications, Cornerstone
Bronze Winner
Campaign: Superheroes Abound on Twitter Photo Activation
Client: Cisco
Partner: In-house
BEST COMBINATION OF EVENT TECHNOLOGIES (B-TO-C)
Gold Winner
Campaign: MLS All-Star Game Rally
Client: Target
Partner: Wasserman
Silver Winner
Campaign: Mars Experience
Client: National Geographic
Partners: Civic Entertainment Group, Production Glue, Tait Towers
Bronze Winner
Campaign: Final Four Fan Fest
Client: LG
Partners: Advantage International, NEXT/NOW
BEST COMBINATION OF EVENT TECHNOLOGIES (B-TO-B)
Gold Winner
Campaign: SAPPHIRE NOW
Client: SAP
Partner: In-house
Silver Winner
Campaign: Realize Transformation
Client: Dell EMC
Partner: Opus Agency
Bronze Winner
Campaign: Brand Launch Activations
Client: Oath
Partner: FIRST
BEST INTEGRATED DIGITAL+LIVE CAMPAIGN
Gold Winner
Campaign: #ShareLove
Client: TELUS
Partner: Behaviour
Silver Winner
Campaign: Einstein’s Chalkboard
Client: National Geographic
Partner: Deeplocal
Bronze Winner
Campaign: Gatorade G Feed
Client: PepsiCo
Partner: MKTG, Cinebody, Paragon
BEST USE OF SOCIAL MEDIA
Gold Winner
Campaign: Pan Pizza VIP Launch
Client: Papa John’s
Partner: TriMark Digital
Silver Winner
Campaign: Innovation Challenge
Client: FedEx
Partner: Switch
Bronze Winner
Campaign: WeAreCisco
Client: Cisco
Partner: In-house
BEST TOUCH- OR GESTURE-BASED EVENT INTERACTIVE
Gold Winner
Campaign: AnyPixel.js
Client: Google Creative Lab
Partner: Deeplocal
Silver Winner
Campaign: Lancôme Wanderlust
Client: L’Oréal
Partner: SoHo Experiential
Bronze Winner
Campaign: Art of Innovation Wall
Client: Marriott International
Partner: IMG LIVE
BEST USE OF A/V
Gold Winner
Campaign: The Infinity Wall
Client: FAHAD Signature
Partners: Megavision Arts, Creative Technology
Silver Winner
Campaign: Unbox Your Phone
Client: Samsung
Partner: Wasserman
Bronze Winner
Campaign: The Wonderwall
Client: Intel
Partners: 2LK, Moving Brands
BEST HIGH-TECH AUDIENCE INTERACTION
Gold Winner
Campaign: Test Stride
Client: Nike
Partner: Leviathan
Silver Winner
Campaign: Live Color Full Lives Infinity Room
Client: State Farm
Partner: The Marketing Arm, NEXT/NOW
Bronze Winner
Campaign: Behind the Plate with Buster
Client: Esurance
Partner: GMR Marketing
BEST USE OF VIRTUAL REALITY OR AUGMENTED REALITY
Gold Winner
Campaign: Advanced Reality
Client: Ford
Partner: Imagination, Unreal, Kitestring, NCAM
Silver Winner
Campaign: Into the Wild
Clients: Google, Lenovo, World Wildlife Federation, ArtScience Museum
Partner: MediaMonks
Bronze Winner
Campaign: LIVE with Lufthansa
Client: Lufthansa
Partner: The Bait Shoppe
BEST EVENT APP
Gold Winner
Campaign: SXSW GO
Client: South By Southwest
Partner: Eventbase
Silver Winner
Campaign: Super Rakhi
Client: Vodafone
Partner: Hansa Events
Bronze Winner
Campaign: C2 Montréal 2017
Client: C2
Partner: Pixmob
BEST USE OF RFID/NFC/BLE
Gold Winner
Campaign: The Tick Takeover
Client: Amazon
Partner: NVE Experience Agency
Silver Winner
Campaign: You Are Here
Client: Marriott International
Partner: Octagon
Bronze Winner
Campaign: Americas Leadership Conference
Client: Hilton
Partner: Pixmob
