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Six Recent Mobile Tour Strategies That Drove Results

B-to-C Events
Posted on October 4, 2021 by Kait Shea

How mobile tour programs are providing a platform for COVID-friendly engagement
We’re calling it now: 2021 is officially the year of the mobile tour. The strategy has been leveraged for decades by brands…

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This story appeared in the September 2021 issue
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Kait Shea
Posted by Kait Shea

Kait joined EM in 2015 and today enjoys her role as senior editor, digital content. When she’s not in reporter mode, rocking mermaid pants at Comic-Con or running laps at MWC Barcelona, you can find her at home listening to music.
View all articles by Kait Shea →

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