B-to-C Events

Gettin’ Jiggy With it: Brands Entice Millennials With ’90s Nostalgia

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How Brands are Enticing Millennials With '90s Nostalgia

If you don’t think the ’90s were all that and a bag of chips, talk to the hand because nostalgia marketing is all the rage these days. In an attempt to stir up warm, fuzzy feelings about how good…

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  1. Comic-Con 2026, Part 1: How 10 Brands Activated in San Diego
    Festivals & Fan Cons

    Comic-Con 2026, Part 1: How 10 Brands Activated in San Diego

  2. Tabby Trucks and Tunnel Walks: WNBA All-Star 2026 Brand Activations
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    Tabby Trucks and Tunnel Walks: WNBA All-Star 2026 Brand Activations

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    Experiential Marketing Trend of the Week: Delivery Design

  4. Designing Theatrical, Immersive Worlds, with Dr. Ilana Gilovich-Stossel
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    Designing Theatrical, Immersive Worlds, with Dr. Ilana Gilovich-Stossel

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    Watch: Sylvia Lopez-Navarro of Kia America in The Studio at EMS 2026

  6. 5 Big Experiential Themes from Fanatics Fest 2026
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    5 Big Experiential Themes from Fanatics Fest 2026

  7. Swag That Works: The New Rules for Trade Show Giveaways
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