Tag: MTV

  • MTV Spring Break Makes a Comeback with an Experiential Marketing Twist
    B-to-C Events

    MTV Spring Break Makes a Comeback with an Experiential Marketing Twist

    Talk about a reboot. MTV made a splash in the experiential world with the revival of MTV Spring Break in Cancun, Mexico, March 23-28, at the Grand Oasis Cancún Hotel. Elements included playful, Instagrammable decór, televised beach parties, dj sets from “Jersey Shore’s” Pauly D and Vinny, live MTV programming and music concerts, a floatie-filled pool […]

  • MTV Marks the Return of 'Jersey Shore' with Snooki, Deena and a Meatball Truck
    B-to-C Events

    MTV Marks the Return of ‘Jersey Shore’ with Snooki, Deena and a Meatball Truck

    Like any good sitcom, MTV’s “Jersey Shore” reality series delivered rolling inside jokes for fans over the course of its run. This included terminology and catchphrases like GTL (gym, tan, laundry) as well as nicknames—like “the meatballs,” an endearing nickname that cast mates Snooki and Deena called themselves due to their short stature. When it […]

  • How Brands are Enticing Millennials With '90s Nostalgia
    B-to-C Events

    Gettin’ Jiggy With it: Brands Entice Millennials With ’90s Nostalgia

    If you don’t think the ’90s were all that and a bag of chips, talk to the hand because nostalgia marketing is all the rage these days. In an attempt to stir up warm, fuzzy feelings about how good life was back in the day, brands are creating ’90s-themed experiences in droves to trigger emotional […]