Handheld vs. Smartphone B-to-C Events, B-to-B Events, Technology Posted on March 23, 2010 by Kenneth Briodagh Whether you’re presenting at the premiere industry event of the year (Event Marketing Summit, anyone?) or calling for votes on this year’s “American Idol,” you want, no, you need to know what… LOGIN Please contact clientservices@accessintel.com if you are unable to login. Forgot Password? Related Articles B-to-B Dream Team 2026: Meet Tom Flynn of American Express Five Conversations That Will Elevate Your Measurement Practice Experiential Marketing Trend of the Week: Charm Bars CES 2026: Personalization, Suites, AI in Design and Skin-deep Engagement