Intel Had Always Planned for a Digital-first CES: Inside its Pandemic-era Strategy

The Intel Spark with its 4K content on display showcased the 12th Gen Intel Core H-series mobile processor in a gaming experience.[/caption] Despite many brands pulling out of their planned physical experiences…

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Rachel Boucher
Posted by Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the brand's head of content. Her travels covering the experiential marketing indust ry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (hey, it's never too late)—and everywhere in between.
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