EM All Access: Best of EventTech with Caterpillar’s Archie Lyons Video Gallery Posted on February 25, 2015 by Event Marketer In this episode of EM All Access, Caterpillar Creative Director Archie Lyons talks about how—and why—his brand is amplifying its product demos through unconventional viral videos. LOGIN Please contact clientservices@accessintel.com if you are unable to login. Forgot Password? Related Articles Experiential Marketing Trend of the Week: Train Takeovers Straight Talk Throws its NASCAR Activation Back to ’09 and Meets Racing Fans on Tour Goat Yoga, Cat Cafés, Zen Gardens: 11 Veterinary Exhibits that Shined at VMX 2026 Talking Shop: Seven Exhibit Trends Spotted at NRF 2026