EM All Access: Best of EventTech with Caterpillar’s Archie Lyons Video Gallery Posted on February 25, 2015 by Event Marketer In this episode of EM All Access, Caterpillar Creative Director Archie Lyons talks about how—and why—his brand is amplifying its product demos through unconventional viral videos. LOGIN Please contact clientservices@accessintel.com if you are unable to login. Forgot Password? Related Articles Experiential Trend of the Week: Laundromats as Venues Quest Shares Pro Tips on Leveraging a Host City as an Event Theme The Brief: Frozen Lotion and Chainsaw-sliced Sandwiches The Brief: Daisy Gardens and Backseat Dining