EM All Access: Best of EventTech with Caterpillar’s Archie Lyons Video Gallery Posted on February 25, 2015 by Event Marketer In this episode of EM All Access, Caterpillar Creative Director Archie Lyons talks about how—and why—his brand is amplifying its product demos through unconventional viral videos. LOGIN Please contact [email protected] if you are unable to login. Forgot Password? Related Articles How Cracker Jack Is Taking Its Iconic Mystery Prizes Into The Digital Age How Amex Delivered 40 Virtual Consumer Experiences in Six Months Winners Announced: The 2023 Ex Awards HBO Marketing’s VP Talks Cultivating Fandom for ‘The Last of Us’