EM All Access: Best of EventTech with Caterpillar’s Archie Lyons Video Gallery Posted on February 25, 2015 by Event Marketer In this episode of EM All Access, Caterpillar Creative Director Archie Lyons talks about how—and why—his brand is amplifying its product demos through unconventional viral videos. LOGIN Please contact [email protected] if you are unable to login. Forgot Password? Related Articles A Night In White: The PopUp Dinner Brooklyn Data Collection: Continental Tire Scores With Basketball Fans The Brief: ‘Sauceographs’ and Painting the Rent Industry Perspectives: Meet XARA, the AI Intern at Jack Morton