We Were at Barbie Dream Fest—Here’s What the Viral Event Was Really Like
Oh, Barbie. We wanted to go party. Alas, we spent a lot more time scratching…
Experiential Marketing Trend of the Week: Streetscapes
From street signs and lights to curbs and crosswalks, experience builders are borrowing inspiration from…
How Sony Electronics’ Creative Space Tour Acts as a Continuous Feedback Loop
Ask and they shall receive. When Sony Electronics’ user community expressed FOMO over the launch…
How Cîroc is Tailoring its Athletic Club Platform to Tap into Pickleball, Dance and More
With the news cycle in flux and doomscrolling becoming a daily norm, leisure isn’t necessarily…
Eight Pro Tips on Using Real-Time AI Language Translation in B-to-B Events
As b-to-b audiences become increasingly international, and brands prioritize accessibility and inclusivity, real-time AI language…
The Brief: Garden Parties and Beauty Multiverses
This week’s hot takes on hot topics in experiential marketing cover Pink Ben, haircare torture…
Launch Events: Three Lessons from Neutrogena’s ‘Adulthood USA’ Activation
Plenty of product launches are straightforward, but with a new adult acne line that is…
Experiential Marketing Trend of the Week: Interactive Billboards
Not every live engagement needs to be an elaborate event. In the age of diminished…
Special Report: Event Measurement in the AI Age
A new measurement era has dawned. We tapped the experts to find out how refined metrics, AI-optimized tools and an evolving landscape of influence are changing how marketers prove ROI.