Inside the Formula 1 Heineken Silver Las Vegas Grand Prix: Opportunities, Challenges and Brand Buzz
As the chords of Madonna’s “Like a Virgin” blared from the stage at the T-Mobile…
Exhibit Design: Inside Mastercard’s Particle-Inspired Experience at Money20/20
To connect with the demanding fintech audience at the recent Money 20/20, Mastercard had to…
Ashley’s Shoppable ‘Listening Rooms’ Pop-up in L.A. Gets the Pentatonix Treatment
Nothing rings in cozy season for nesting millennials and Gen Zers like holiday music. And…
Steal the Show with 27 of the Summer’s Best Festival Activation Ideas
The music festival scene is on the verge of achieving its magnum opus, and it…
Exhibit Design: Inspiration from the Festival Season’s Experiential Builds
As trade show properties make moves to prioritize community and connection and create more opportunities…
SEMA 2023: Six Exhibit Experiences that Encouraged Active Participation
Revving engines, tire smoke, meticulously restored classics, and futuristic concepts were all part of the…
OMEN Invites Fans to ‘Choose Fun’ with an RFID-powered Experience at Anime Expo
As digital natives, it’s no surprise that Gen Z’s interests lean toward screens, including the…
Industry Voices: How to Harness ‘Quiet Luxury’ in Event Marketing
From stealth wealth to quiet luxury, understated branding has gained attention this year thanks to…
Think Pink: Warner Bros. Nets the Brand Win of the Summer with a ‘Barbie’ Campaign as Inclusive as the Blockbuster Film
"Barbie" took the world by storm even before its July 21 debut, with a slew of brand collaborations and a global premiere event circuit.