How Primal Instincts Affect Consumer Behaviors: An Excerpt From ‘Decoding the Irrational Consumer’ B-to-C Events Posted on March 2, 2018 by Kait Shea How primal instincts affect consumers’ purchasing behaviors In Decoding the Irrational Consumer, author Darren Bridger uses neuromarketing data to reveal how consumers’ primal instincts… LOGIN Please contact [email protected] if you are unable to login. Forgot Password? This story appeared in the May 2016 issue Tags:Event Marketers, neuromarketing, event marketing, heuristics, Event Marketer, neuroscience, Event Agency, Event Marketer Magazine, EventMarketer, Experiential Marketing Agency, Event Agencies, Event Marketing Magazine, Experiential Marketing Companies Related Articles Ben & Jerry’s Sampling Tour Takes a Hyper-Local Turn SXSW 2019 Part Deux: Experiential in Austin, From Dell to Bumble to Twitter View from the Top: 20 CMOs Reflect on 2018 Trends Hot Property: Eight Insights on Activating at Davos