experiential marketing Archives - Page 4 of 21 - Event Marketer

Posts tagged with ‘experiential marketing’

June 21, 2019

MGallery Enlists a Muralist to Transform a Pop-up Hotel Room into a Work of Art

As crowdsourced platforms like Airbnb continue to dominate the hospitality market, traditional hotel brands are dreaming up dynamic live experiences that allow them to stay competitive. A recent example is the MGallery Hotel Collection, which launched a 24-hour interactive art installation in the middle of Manhattan’s Penn Plaza on June 3 to drum up organic...

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June 18, 2019

Twitter Woos NewFronts Advertisers with Surprise, Delight and Design

It’s no secret that Twitter attracts influential audiences, but to show advertisers how its platform provides opportunities to connect with those groups when they’re most receptive, the brand participated for a third consecutive year in the Digital Content NewFronts in New York City. In addition to debuting its slate of live and on-demand video offerings...

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June 17, 2019

Twitter’s Head of Global Events Talks Experiential at Cannes Lions 2019

Nous sommes arrivés! Event Marketer has touched down at Cannes Lions International Festival of Creativity, a five-day event for marketing, advertising and creative professionals taking place at the Palais des Festival June 17-21. Attended by the crème de la crème of marketing and creative executives, Cannes Lions is far more than networking and high-level meetings...

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June 17, 2019

Cocktails, Music and Smooth Legs: Inside Skintimate’s Pop-up Shave Bar

For many women, the event that is “getting ready” to go out often involves a hasty and unmemorable shave to ensure they have smooth legs. Recognizing that men often socialize at the barber shop while they’re “getting ready” and enjoying a clean shave, Skintimate decided to create a setting for women to shave and socialize,...

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June 14, 2019

Bonnaroo 2019: Five Brand Experiences That Caught Our Eye at The Farm

With our hair braided and fanny pack clipped tightly, we hit the Bonnaroo Music & Arts Festival, June 13-16 in Manchester, TN, and what can we say? The event radiates positivity—and attendees define “happy campers.” Despite epic lines to enter the festival, we made our way onto The Farm for music, art, good vibes and,...

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