experiential marketing Archives - Page 6 of 43 - Event Marketer

Posts tagged with ‘experiential marketing’

December 9, 2019

Toilet Paper and Toothbrushes: Personal Care Brand Activations Get Real

Advertising campaigns for personal care brands, especially the ones consumers use behind closed doors, often focus on helping consumers hide an issue rather than confront it. But a collection of brands this year capitalized on relatability—and an event program—to create irreverent, funny and honest campaigns that confidently told consumers in person: We get you, and others...

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December 9, 2019

Reebok’s ComplexCon Booth Sends Attendees to an Ice Cream Shop on the Moon

Exclusive merchandise is what draws attendees to ComplexCon Long Beach each year, so it makes sense that many sponsors design their booths to push product. But with a young demographic to engage and plenty of downtime during the convention, Reebok this year went all-in on the experiential components of its booth in addition to offering...

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December 9, 2019

Event Safety: How the Industry is Addressing Heightened Security Risks

Event safety protocols have always been a priority for event marketers. But in the past couple of years, incidents involving active shooters have presented a new, sobering reality for marketers responsible for planning group gatherings. This heightened threat has led to new training and updated event safety plans to ensure that staff, clients and attendees...

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December 4, 2019

B-to-B Dream Team Archive: Four Years, Hundreds of Insights

Did you know we’re hiring? The 2020 B-to-B Dream Team call for nominations is underway, and through Jan. 23 you can enter a colleague, client or yourself to be considered for our next roster. Our Dream Team members represent the best and brightest b-to-b brand-side marketers in the event industry, and they represent a variety...

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December 2, 2019

Full Coverage: The 2019 Experience Design & Technology Awards

Recognizing the best use of design, social media and technology to enhance live experiences There is a bright and booming economy to celebrate with this year’s crop of Experience Design & Technology Awards winners. Behind every winning program are partners, tradespeople, technologists, logistics gurus, architects and creatives, who, with their collective powers, build the stuff...

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