experiential marketing Archives - Page 6 of 36 - Event Marketer

Posts tagged with ‘experiential marketing’

September 23, 2019

Schick Targets Bald Guys, Invites Them into an Exclusive ‘BIP’ Community

With its fully flexible blades, Schick’s Xtreme razor brand, since its launch in the 2000s, has centered its advertising on head-shaving as the ultimate “torture test” to prove its attributes—the fact that the blades respond to and adapt to contours around the face and head. To modernize that messaging and form a community for its...

read more

September 23, 2019

Twitter’s Candy Store Pop-up Highlights Users’ Sweet Impressions of the Platform

Commuters and residents of San Francisco and New York City may have noticed Twitter’s recent out-of-home campaign plastered all over subways stations, featuring real tweets surrounding the meme-friendly topic of “Me on Twitter.” In the tweets, users shared hilarious examples of how they’re able to be more themselves on Twitter than other social platforms, which...

read more

September 23, 2019

Experience Design: Inside National Geographic’s Ocean-Inspired Activation at D23

To connect with and inspire Disney fans following its acquisition by Disney, National Geographic created an immersive oceanic-inspired exhibit at D23 Expo: The Ultimate Fan Event, held Aug. 23-25 at the Anaheim Convention Center in California. The annual three-day event offers Disney fans “inside-the-magic” experiences and Disney brand activations. Consumers were transported into the depths...

read more

September 16, 2019

Three Ideas from Subaru on Producing Zero-waste Events

Subaru of America’s marketing messaging centers around the Subaru Love Promise, and one of those promises is “Subaru Loves the Earth.” While the brand is involved in a number of sustainable and earth-friendly initiatives, for the first time, Subaru aimed its promise at its events, creating for its National Business Conference for Subaru dealers, a...

read more

© 2019 Access Intelligence, LLC – All Rights Reserved. |

[type='submit']
[type='submit']