Posts tagged with ‘experiential marketing’

January 20, 2020

More from the Dream Team Archive: Best Practices from B-to-B Event Marketers

The 2020 B-to-B Dream Team call for nominations is underway through Jan. 23 B-to-b event marketers have a set number of opportunities annually to make their mark. And with many moving pieces and parties to please across the meetings, conferences and exhibit space, being innovative is often easier said than done. In preparation for our...

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January 17, 2020

Roundup from CES 2020: Magicians, Potty Prototypes, Booth Builds and VR

The boldest brand experiences from the world’s biggest tech show Every January, top business professionals from a range of sectors pack their bags and head to CES to uncover what’s new and next in consumer technologies. But for event marketers, the world’s largest tech conference is also a pulse-check on experiential trends, from innovation to...

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January 13, 2020

B-to-B Dream Team Archive: Eight Insights on Building a Customer-Centric Event

The 2020 B-to-B Dream Team call for nominations is underway through Jan. 23 Business event strategies have historically been built around what a brand wants to relay to its audience, but ask any event marketer about b-to-b tactics today, and most of them will tell you the tables have turned. Indeed, a customer-centric approach that...

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