Posts tagged with ‘event marketing’
How Walmart Carved out a Community-Driven Niche in Championship Golf
Mention Walmart, and the affluence of golf doesn’t immediately spring to mind. The brand connotes everyday low prices on groceries and other necessities, not rounds of golf and its accoutrements. So we traveled to Rogers, AR, to look into the seeming incongruence as it plays out at the Walmart NW Arkansas Championship Presented by P&G,...
‘Mr. Mercedes’ Series Themes Come to Life Across San Diego for Comic-Con 2017
“Mr. Mercedes,” the killer new series on AT&T’s Audience Network based on the best-selling Stephen King novel by the same name, in July also made a killer impression at Comic-Con International: San Diego. The drama, which debuted on Audience Network on Aug. 9 and will run through 10 episodes, served up digital and physical engagements...
American Express’ Two-Story Hospitality Experience Rocks the Panorama Music Festival
Delivering one of its largest music-based experiences to date, American Express rocked the Panorama Music Festival for a second year with a two-story hospitality tent, a flock of lifestyle influencers and a retro vibe. The brand served as a primary sponsor of the two-year-old festival, held this year July 28-30 at Randall’s Island Park in...
Inside the Global Event Campaign that Marked AOL and Yahoo Merging as Oath
Now under Verizon, Oath engages customers and employees in a rebranding with industry activations and internal events AOL is one of the internet’s oldest brands and Yahoo is one of the most recognizable brands of the digital era. Both now live under parent company Verizon, and both have multiple brands and extensions underneath them....