Tag: event marketing

Savvy event marketers know that social media is key to amplifying the reach of their experiential programs, but simply whipping up a Twitter handle is no longer enough to make an impact.

Maestro Dobel Tequila, a Proximo Spirits’ brand, drove home its “perfect blend of artistry and mastery” messaging at Lollapalooza, August 3-6 in Chicago, with live artists and branded experiences, including an activation in the general admission area and VIP footprint. In the general admission area, two artists worked side-by-side to create artwork that brought to […]

The inaugural Colossal Clusterfest, held June 2-4 in San Francisco in partnership with Superfly, was Comedy Central’s first foray into the world of large-scale comedy festivals. Three days packed with more than 50 comedians, five stages and plenty of live music entertained attendees of all stripes, while killer brand activations inspired by Comedy Central’s programming […]

Paying homage to its West Coast roots, the 47-year-old Otter Pops flavor ice brand, a Jel Sert Company product, has activated a beach bungalow-style tiny house sampling activation that is traversing Southern California through the summer season. The Otter Vibes Tour kicked off April 30 at the Walmart Supercenter Store in Lakewood, CA, and will […]

The Honda Civic Tour, the automaker’s annual concert event series now in its 16th year, in July hit the road once again, this time with headliner OneRepublic along with a special-edition Honda Civic Type R and Honda Rebel motorcycle custom-designed by the band. But this tour, based on insights from the band and its lead […]