Posts tagged with ‘event marketing’
Three Tips for Leveraging Snap Spectacles at Events
If experiential marketing is about creating lasting memories, then Spectacles are the modern event marketer’s new best friend. The smart glasses, released last fall, were developed by Snap (formerly Snapchat)
CLIF Bar’s Analog Approach Makes Dwell Time Soar at the Pitchfork Music Festival
Retaining consumers’ attention these days is challenging to say the least, but CLIF Bar managed to keep Pitchfork Music Festival attendees occupied with activities designed to amplify festival culture while underscoring the importance of protecting the environment. Equipped with a variety of analog engagements, a charity component and a chill outdoor footprint featuring a hammock...
Q&A: Hallmark’s Director of Marketing on How the 100-Year-Old Brand Remains Relevant and ‘PopMinded’
When you think about Hallmark, Comic-Con may not immediately spring to mind. But having a presence at this pop culture fan fest is an important part of the 100-year-old brand’s strategy to stay relevant among today’s younger consumers. Sure, Hallmark still wants to sell birthday cards and baby gifts, but it’s also looking to connect...
Air Haptics and Artificial Intelligence Fuel American Express’ US Open Sponsorship
For 24 years, veteran US Open sponsor American Express has strived to bring consumers and cardmembers closer to the game of tennis by delivering exclusive access and implementing cutting-edge technology. This year, the brand is upping the ante once again with an artificial intelligence-powered gaming experience, an interactive photo op featuring iPhoto technology, a dedicated...