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Posts tagged with ‘event marketing’

June 28, 2017

Photo Tour: CMA Music Fest’s Coolest Partner Activations

It’s summer, and that means music festival season is in full swing. And this year, EM slipped on its cowboy boots and headed on down to Nashville for CMA Fest. Now in its 46th year, the musical extravaganza, once again, with its 11 stages (seven of which were free to the public) and more than...

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June 27, 2017

High Brew Samples its Cold Brew Analog-Style on a Vintage Coach Bus

Kicking it old-school style, High Brew Cold Brew Coffee is taking a refurbished 1952 GMC coach bus across the country this summer to introduce and sample its ready-to-drink cold brew coffee to millennial consumers. The #HighBrewLiner will cover an estimated 16,000 miles over 22 weeks, stopping at various festivals, trade shows and grocery stores in...

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June 23, 2017

Bacardi and Major Lazer Partner in Caribbean Sound of Rum Music Initiative

Bacardi on Memorial Day weekend kicked off a one-year partnership with EDM trio Major Lazer that unites each of them in the island vibe tied to their roots. Called “Sound of Rum,” the collaboration will take many forms. Major Lazer producer and dj Jillionaire serves as the brand’s Minister of Rum. Bacardi, which in May...

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June 21, 2017

Perrier Lunch Breaks Serve Up Daytime Dance Parties

The premium water brand invites consumers to experience the ‘stylish, eccentric side’ of its personality   Perrier has uncapped a lunchtime event series that once again gets people off their duffs and onto the dance floor as it serves up a taste of the bubbly French mineral water brand. The multi-city series relaunched with the...

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