In an age when goldfish have longer attention spans than humans, getting consumers to notice a brand’s marketing efforts is challenging, to say the least. But fortune favors the bold, as they say, and event marketers are taking the adage to heart, producing striking experiential stunts that cause even the most distracted of consumers to do a double-take. But it’s not just about the shock factor—brands are finding clever ways to integrate key messaging into these experiences, and offering a taste of their personality at the same time. Here, a review of 11 experiential stunt strategies that cut through the clutter.
