Six Socially Distant Stunt Strategies for the COVID-19 Era - Event Marketer

Six Socially Distant Stunt Strategies for the COVID-19 Era

Large gatherings are out, but experiential is still in. Just because you can’t host big events doesn’t mean you can’t find clever ways to reach consumers. One way to make it happen? Capitalize on stunts. They’re impactful, shareable and, ultimately, good clean fun. And here’s the really good news: there’s a wide world of socially distant stunts waiting to be activated. Indeed, you don’t have to be in close contact to deliver a memorable brand moment. To get you started, we rounded up six stunt strategies to consider in the COVID-19 era.


netflix-irishman-teaserMore Stunt Coverage:

 

  • Halloween Experiential: Brands Treat Consumers to Stunts, Swaps and Snapchat

    Halloween is an experiential holiday. Between Halloween events, costumes, multisensory elements and, of course, “sampling,” it creates a natural opportunity for brands to infuse a little fun and engagement into the annual traditions. Entertainment platform Vevo last year hosted a Halloween extravaganza for employees that included a carnival freak show and plenty of engagement with...

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  • Inside Three Digital Guinness World Record Campaigns

    As brands grapple to find clever virtual engagement strategies in the absence of live events,  stunts may be the answer. Enter: digital Guinness World Record (GWR) attempts. Like their live counterparts, digital record attempts are designed with a marketing objective in mind and delivered in a way that engage consumers while rallying them around a...

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  • Stunt: Steve Buscemi’s ‘God’ Character Appears on Toast at Brunch Hotspots

    All over the world, people have reported spotting religious figures in unexpected places, even on a piece of toast. It was that crunchy idea that led to a marketing stunt TBS executed in New York City to promote the series premiere of “Miracle Workers” starring Steve Buscemi as “God.” The brand teamed up with brunch...

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  • ‘American Idol’ Drives Tune-In with a Helicopter Stunt and Golden Tickets

    As “American Idol” moved into “Hollywood Week” on March 26—the portion of the show where a group of about 170 hopeful contestants is whittled down to just 50—the series’ new network ABC set out to go big. As in, huge. From giant statues of celebrity judges, to in-air stunts with an American Idol-branded helicopter, to...

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  • How a Billboard Typo and Viral Marketing Helped Visible Intro its Brand

    There’s nothing like a typo on a billboard to grab attention. To introduce itself to consumers as an alternative option within the crowded cell phone service marketplace, Visible, a low-cost service that utilizes Verizon’s network, ran several billboards throughout its headquarters city of Denver. The message read loud and clear: “Unlimited massages, minutes and data...

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  • FOX Sports’ Daytona 500 Stunt Gets ‘the Boot’ in NYC

    FOX Sports got New Yorkers’ motors running Feb. 16-19 with a NASCAR stunt in one of New York City’s most heavily trafficked locales. To promote its coverage of the Daytona 500 on Feb. 21, the media brand placed the No. 18 M&M’s NASCAR Sprint Cup Series vehicle of defending champion Kyle Busch in Manhattan’s bustling...

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