Field Report: 11 Memorable Activations from the AWS re:Invent 2025 Show Floor
If you’ve never taken a slide instead of an escalator, you haven’t been to AWS…
The Brief: Revolving Libraries and the Maxxinista Express
This week’s hot takes on hot topics in experiential marketing cover revolving beach libraries, waterfall…
Experiential Marketing Trend of the Week: Event Spas
Gen Z helped put wellness on the map, both as a lifestyle space and a…
Cover Story: Inside the Meteoric Rise of Immersive Entertainment Experiences
A century ago, consumers were shuffling to big-top tents in droves to experience the grand…
Video: Watchlist 2025 Honorees Talk Event Trends, Budgets and Best Practices
We’re celebrating the Watchlist, a collective of brand-side event marketers who are taking experiential to…
Watch The Brief, Live! November 2025 Edition: Experiential News & Ideas
The editors of Event Marketer recap their top experiential stories from November with a buttery…
Experiential in Color 2025: Inside the Program’s New Mentorship Initiative
Since the inception of our Experiential in Color recognition program in 2021, created to shine…
Full Coverage: The 2025 Experience Design Awards
The editors of Event Marketer have unveiled the winners of the 2025 Experience Design Awards,…
Special Report: Event Measurement in the AI Age
A new measurement era has dawned. We tapped the experts to find out how refined metrics, AI-optimized tools and an evolving landscape of influence are changing how marketers prove ROI.