The Brief: Big Balls and Nacho Tours
This week’s hot takes on hot topics in experiential marketing cover Intense Nacho Tours, Plastic…
Experiential Marketing Trend of the Week: Themed Learning
Gone are the days of one-way conversations. In the post-COVID, value-for-time world that event marketers…
SDCC 2025: ‘Percy Jackson’ Fans are ‘Claimed’ by the Gods at Disney’s Themed Diner
From the books to the movies to Disney’s hit series, the “Percy Jackson” franchise has…
SDCC 2025: Brawl Stars Takes Fans on a Wild Monorail Ride into the Carnival-themed Starr Park
For its first U.S. activation, mobile game Brawl Stars, developed by Supercell, went big. During…
SDCC 2025 Video Tour: Activations from Disney, Paramount+, FX, Adult Swim and More
EM’s editors descended on SoCal in July for what is arguably the superfan event of…
Watch The Brief, Live! July 2025 Edition: San Diego Comic-Con
Event Marketer’s Rachel Boucher, head of content; Kait Shea, senior editor and manager-digital, and Juanita…
B-to-B Dream Team 2025: Meet Rachel Langley
Good job opportunities build careers, but great mentors shape them. Before she managed multi-million-dollar event…
Three Things We Loved About Morgan Stanley’s Cinema-inspired Activation at Thrive
Workplace benefits are critical to attracting and retaining top talent in just about any industry,…
Special Report: Event Measurement in the AI Age
A new measurement era has dawned. We tapped the experts to find out how refined metrics, AI-optimized tools and an evolving landscape of influence are changing how marketers prove ROI.