The inaugural Brand X Challenge exposed more than one million college students to the experiential industry, giving undergrads the opportunity to create a mock event campaign for a real brand—Uber.
Thousands of advertisers, marketers and creatives descended upon the French Riviera in search of creative inspiration, connections and business opportunities at the prestigious festival.
MWC entailed nearly 30 acres of exhibition and hospitality space, 2,400 participating companies, more than 109,000 attendees speaking countless languages and all the fervor you might expect at the world’s largest mobile event.
For decades, it was criminalized, stigmatized and scrutinized, but over the last few years, cannabis has gone from a taboo topic to a thriving industry poised to set the marketing world ablaze.