The superfan demographic is a force to be reckoned with, but to tap into its power, brands need a genuine understanding of how the subculture operates.
Approximately half a million consumers descended upon Huntington Beach, CA, for the Vans US Open of Surfing, and EM was there to capture all the brand action from the extreme sports festival.
Panorama Music Festival is home to some of the industry’s most innovative brand activations. Top among them is HP’s “The Lab,” an interactive digital art experience designed to showcase HP technology.
New York City’s 2018 Panorama Music Festival may have had an unfortunate start, thanks to a storm that forced an early closure, but that didn’t stop more than a dozen brands from engaging music fans throughout the festival’s run.
To commemorate EM’s 15th anniversary, we caught up with past cover subjects to find out what they’re up to today, and what they’ve learned about experiential in the mean time.