Interactive Features
Think Pink: Warner Bros. Nets the Brand Win of the Summer with a ‘Barbie’ Campaign as Inclusive as the Blockbuster Film
"Barbie" took the world by storm even before its July 21 debut, with a slew of brand collaborations and a global premiere event circuit.
Experiential in Color + Pride in Events 2023
Our annual diversity recognition program spotlights 16 rising stars from brands and agencies who share their sources of inspiration, career journeys, industry outlooks and why they love the events business.
Meet the Participants: The 2023 B-to-B Dream Team
Our eighth annual B-to-B Dream Team Special Report profiles 10 exceptional marketers powering the event industry’s metamorphosis with an eye toward sustainability, representation—and balance.
CES 2023: Take Our Tour of 18 Brand Experiences from Across the Show Floor
Brands activating booth experiences at CES 2023 leveraged everything from sustainable actions to zen spaces to robots to the metaverse to mark the trade show’s full return.
Women in Events: Meet the 2022 Participants
Our annual report tackles what it takes to lead, and succeed, in event marketing, from sharpening post-pandemic skillsets to climbing the broader corporate ladder to hopes for the next generation.
San Diego Comic-Con Returns IRL: Take our Firsthand Tour of 12 Brand Activations
Attendance at the convention center was down, but the brands activating just outside of it drew throngs of fans with everything from Dragon Brew to “walkers” to a vampire club.
Cannes Lions Roars Back to Life: Inside Five Engagement-rich Brand Activations
Celebration of creativity is the focus at Cannes, but this year that vibe was reflected—to a heightened degree—in the event’s experiential strategies.
Experience Design Trend: How Brands are Building Event Footprints That Feel Like Home
There’s no place like home, but savvy event marketers have been enticing consumers back to live events by offering comforting environments that evoke that same sense of relaxation and security.