PNC Leans into the Hockey Flow Trend with a Barbershop Pop-up in Dallas
The NHL season is in full swing, and while HBO Max’s “Heated Rivalry” series (IYKYK) is giving hockey a major pop-culture boost, PNC Bank got ahead of the game by activating its official partnership with the Dallas Stars in an unconventional way, particularly for the brand and the banking industry. Enter: Hockey hair. Hockey hair...
2026 Perspectives: Brand Marketers Share What’s New, Next and ‘No Thanks’ in B-to-B Events
The class of veteran brand marketers serving as our Experiential Marketing Summit Advisory Board members are some of the industry’s most respected practitioners, and their collective expertise runs the gamut. So with the new year chugging ahead at full steam and events on a continued upward trajectory, we asked the board to share which tactics...
AI-Driven Keynotes: Four Tips from AMD’s Cutting-Edge Production at CES
Brands across every industry and discipline are laser-focused on harnessing AI, but as one of the world’s biggest chipmakers, AMD has some serious skin in the game. So when the company delivered a keynote at CES 2026 to position itself as a leader within the AI ecosystem and illustrate how its technologies are already driving...
EM Sizzle Newsletter – 1/30/2026
01.30.26 Ketel One dished out a taste of the good life at the 2026 Sundance Film Festival, where attendees at an opening event were invited to ring one of three bells, each hanging above a small window. The gesture prompted a pair of mini red curtains to open, revealing a freshly made espresso martini, served up...