Ketel One dished out a taste of the good life at the 2026 Sundance Film Festival, where attendees at an opening event were invited to ring one of three bells, each hanging above a small window. The gesture prompted a pair of mini red curtains to open, revealing a freshly made espresso martini, served up by a mysterious hand.
That’s the kind of drama we can get behind. |
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| It was all “business in the front, party in the back” in Dallas when NHL sponsor PNC Bank popped up a barbershop experience that leaned into the trending hockey "flow” haircut and "growth" messaging… Read more. |
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“The title sponsorship has gotten us to a place where we are, in a lot of ways, synonymous with the Winter X Games. And everyone who steps foot or watches a broadcast or watches on social will know that Jeep was an integral part of the event.”
–Wendy Orthman, VP-Marketing, Jeep |
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| Just Released: The 2026 Experiential Marketing Summit agenda is live, featuring keynotes, workshops, interactive panels, networking experiences and more—all designed exclusively for brand marketers and event professionals. Plus, the Hall of Ideas will showcase the industry’s latest event tools and innovations. Start planning your schedule for May 18-20 in Las Vegas, and register now at the early-bird rate. View the EMS 2026 agenda. |
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