USAA’s Sponsorships Director Talks NFL Talent Partnerships and Optimizing a Lounge
What started as a place for NFL talent to have conversations with USAA guests 15 years ago has evolved into a dynamic experience that continues to connect the military community at Super Bowl Experience (SBX) year after year. USAA’s annual Salute to Service Lounge at the NFL fan festival offers an exclusive space for military...
EM Sizzle Newsletter – 2/27/2026
02.27.26 The She Got Game Weekend is a go. Flavor Flav, who has become a champion and sponsor for women’s sports teams, announced he will be hosting the event from July 16-19 in Las Vegas, in partnership with MGM Resorts, to celebrate female Olympic and Paralympic medalists, including the gold medal-winning U.S. women’s hockey team. Brands...
What Each Generation Really Wants from B-to-B Events—And What the Data Says
With b-to-b audiences now comprising four generations of attendees (or five, depending on who you ask), conference organizers have their work cut out.
Steal-worthy C-Suite Event Ideas from the Super Bowl LX Innovation Summit
Sporting tentpoles like the Super Bowl are at their core a platform for consumer engagement. But the Bay Area Host Committee (BAHC) and the NFL saw an opportunity to engage key stakeholders