Exhibit Design and Sampling Ideas from the Natural Products Expo West Show
If your soda doesn’t pack protein and your gummies, creatine, you need to up your snacking game. Protein-fortified everything, products with fewer ingredients, and women’s health products dominated the aisles at the Natural Products Expo 2026, which brought about 60,000 attendees from health and nutrition communities to the Anaheim Convention Center, March 3-6. Consumers are in...
Experiential Marketing Trend of the Week: Tea Time
If you’ve been engrossed in the “Bridgerton” world like we have, then you’ll know tea time is for more than just enjoying a hot beverage and scones. Thanks to Netflix fans’ rising interest in Regency-era practices and aesthetics, and the universal need for a moment of relaxation, brands are infusing the afternoon tea tradition with...
How Wood from a Trade Show is Helping LA-area Communities Rebuild
After a recent trade show, the Los Angeles Convention Center was strapped with more than 8,000 pounds of wood, about 60 percent more than an average LACC event, destined for the landfills. But that wasn’t about to happen. Thanks to a partnership with the ANE Foundation, a local crisis care organization serving vulnerable populations, the...
Five Ways to Turn Pinterest’s Trends Data into an Event Strategy
Over the last six years, the Pinterest Predicts annual trends report has had an 88-percent accuracy rate, making it less of a forecast and more of a blueprint for what's to come