| Is it “Pet Smart” or “Pet’s Mart”? Content creator Ben Lapidus created a viral heavy-metal anthem questioning the retailer’s official name and organized the “PetSmart Rally for Truth,” held in a California store’s parking lot on Sunday. Attendees gathered with signs demanding answers, and Lapidus called for ceo Ken Hicks to answer the question in a “televised, sit-down interview.” The brand has yet to respond, but so far, its attempts to join the social media conversation have fallen flat… |
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| For the season-two premiere of “Ted,” Peacock hosted a ’90s-themed “Ted & John’s Mind In The Gutter Party” in NYC, which featured a VIP green carpet, bowling, a claw machine, classic games and an adult video store photo booth… Read more. |
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“Start with the data, and then use that as a way to find your own answers. How can your brand use this insight to create something that your audience truly needs in the real world?”
–Seán Doyle, Group Creative Director-Experiential, Pinterest |
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| Last Day for Ex Awards Entries: Submit your events, trade show booths, integrated live campaigns and more into the Ex Awards, celebrating the best in brand experience. New for 2026, alongside our winners, we’ll also be recognizing select campaigns with Honorable Mentions. Finalize your entries by 11:59 p.m. ET tonight. |
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