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Kenmore Makes Gallery Brand New
Kenmore is revamping its image with a new logo, product line and website to connect with today’s consumer. As part of an integrated marketing campaign, the 90-year-old brand is stepping out of Sears stores and into a former art gallery it has transformed into the Kenmore Live Studio, where it showcases new products and delivers...
On the road with the Olympic Torch
When the Olympic flame on Feb. 12 lit the cauldron at BC Place Stadium, site of the 2010 Winter Olympics in Vancouver, it symbolized peace, hope, inclusiveness, equality, joy and fraternity to viewers around the world. To Coca-Cola and RBC, presenting sponsors of the 2010 Olympic Torch Relay, the flame represented all that and more:...
The ROI of Free
LAST YEAR COULD BE CALLED the year of the handout. For eight hours on Feb. 3, Denny’s restaurants gave away two million free Grand Slam Breakfasts—two pancakes, two eggs made to order, two sausage links and two strips of bacon. Snack-cake maker Little Debbie last fall gave away one million cupcakes (125,000 cartons holding eight...
Making friends with procurement
No, your procurement department (or strategic sourcing, strategic spend management, purchasing or marketing services), isn’t going away. If anything, especially in daunting economic times, its influence is growing as companies seek to cut costs and reduce waste. While its role varies depending on the company, procurement most likely is involved in the RFP and RFI...