Stunts

January 28, 2010

Stunts: Speight’s Sets Sail To London To Deliver Beer To Mates

Kiwis (that’s slang for New Zealanders) love their Speight’s Gold Medal Ale. So when an ex-pat named Tim Ellingham lamented to the beer maker that he couldn’t get his favorite lager in London the brand decided to ship it to him—in a custom-built fully operational Speight’s brew pub riding atop a cargo ship. It’s the...

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January 28, 2010

Street Events: Cinemax Feels The Force For Star Wars; HBO Pumps Boxing

Cinemax used a four-pack of events to make fans of the Star Wars franchise—and cable affiliates—feel like the force is with them. One-day “Join the Jedi Order events”  (in New York City Los Angeles San Francisco and Philadelphia) gave die-hards the chance to feel like they’re part of the rebel forces. The cable network telecast...

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January 28, 2010

Street stunts net results for brands

CONVINCING PEOPLE TO DONATE to a charitable cause is always a challenging task. But nonprofits some with support from corporate sponsors are turning the tide by going guerrilla.

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January 28, 2010

ABC Family Drives Tune In

On Dec. 7 New York City’s Bryant Park looked as if Santa’s elves had invaded it. In actuality ABC Family set a new Guinness World Record for the most Santa elves (607 consumers in elf costumes) gathered in one place. The stunt was created to drive tune in for the network’s original movie “Santa Baby...

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