Stunts

As the world reopened and a flood of events ensued, brands got weird to slice through a saturated landscape and earn consumers’ valuable time and attention.

Houston, we have a diversity problem. In 2019, the first all-female spacewalk was postponed because NASA didn’t have enough spacesuits to fit smaller statures. And out of the 240 astronauts who have conducted spacewalks, 17 have been women. It’s evident that the space industry, much like the financial services business, has some major glass ceilings […]

There’s been a recent uptick in experiential culinary programs, but we’re not talking about your average restaurant pop-ups. CPG brands are spicing up the dining scene with quirky, first-of-their-kind experiences that often provide multisensory touchpoints—and consumers have been eating them up (look no further than the Lay’s “Potatdomes” at Coachella this year). If you’re looking […]

What better way for a brand to showcase its luxury hospitality services than to tap into a luxury sports market? It’s the kind of strategic thinking that led Hilton to golf sponsorship, and more specifically, money-can’t-buy fan experiences that appeal to its core audience. Case in point: Hilton on the Green, a self-sufficient pop-up hotel […]

Digital comics platform WEBTOON’s series, “Everything is Fine,” is a dystopian, horror-genre story about a pair of catheads living in a seemingly normal world until it becomes apparent to viewers that everything is indeed not fine. To promote season two, WEBTOON on July 8 unleashed a cadre of characters donning giant catheads for a street […]