Stunts
VH1 Hits the Road with Watch and Discuss Program
VH1 is giving consumers a venue to chat—away from the water cooler—about its reality programming including “Scott Baio is 46... and Pregnant ” “Rock of Love 2 ” with Bret Michaels and “Flavor of Love 3.” The concept: a booth placed in high traffic areas where consumers can watch clips from the series and then...
HBO Promotes NYC Store with Wandering Carolers
HBO holiday helpers hit New York City’s most touristy spots to create buzz for its store on 42nd Street – and spread some holiday cheer.The company tapped Broadway singers and actors to execute the grassroots effort. The tune? An HBO-centric take on a Christmas classic created by changing the lyrics to include some of the...
Milk-Bone Builds World’s Biggest Dog House To Celebrate 100 Years
Press Events: Milk-Bone Builds World’s Biggest Dog House To Celebrate 100 Years To celebrate it’s 100-year anniversary and to kick off it’s 14-city cross-country tour Milk-Bone on May 21 hit Times Square with a one-day media blitz that included celebrity appearances pet psychic paw readings dancing dog demonstrations a $1 million charity donation and an...
Lessons Learned from the Cartoon Network Bomb in Beantown
When the Cartoon Network set out to promote “Aqua Teen Hunger Force” with a 10-market guerrilla marketing effort the company never could have imagined the publicity the stunt would get.