Stunts
Palm Springs Stages the Ultimate Ice Breaker
To promote the launch of JetBlue’s new direct flights from New York to Palm Springs, the Greater Palm Springs Convention & Visitors Bureau invited New Yorkers to “break out of the chill” of winter. Two ice molds with prizes frozen into them were dropped in Manhattan, one in Flatiron Plaza and one in Washington Square...
How Oxygen ‘Prancified’ Morning Travel in Manhattan
To generate hype for “The Prancing Elites Project,” Oxygen Media on Jan. 19 “prancified” New Yorkers’ morning commute with free eats and live performances. Aiming to build buzz for the program’s second season, the brand wrapped five coffee carts and placed them in high foot traffic locations that were in close proximity to advertising agencies...
TiVo Riles up Moviegoers with Commercial Interruptions
TiVo in December pulled the ultimate prank on a theater full of moviegoers in Boulder, CO, to promote its newest entertainment device. Aiming to boost awareness for its Bolt DVR system, the brand offered consumers free tickets to a screening of the latest James Bond film, “Spectre”—then promptly interrupted the flick at three different intervals...
Hyundai Sends Music Fans on a Scavenger Hunt
Mum was the word on Sept. 30, when Hyundai and iHeart Radio teamed up to offer a social media-powered scavenger hunt that led music fans on a wild goose chase of sorts through Los Angeles. Dubbed “Destination Unknown: A Hyundai Tucson Experience,” the event offered diehard Imagine Dragons fans a chance to solve a series...