May 26, 2015

Benjamin Moore Teases New York Fans With The Green Monster

Benjamin Moore riled up New Yorkers last month by building a talking replica of the Boston Red Sox’s famous Green Monster in the heart of enemy territory at 21st Street and 3rd Avenue in Manhattan. The Monster, originally nicknamed “The Wall,” has been a part of Fenway Park (home of the Red Sox) since it was...

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April 15, 2015

Kipling Launches #KiplingMakeHappy in New York City

Kipling, the handbag and accessories brand known for its nylon bags with the furry little monkey key ring attached, on April 8 in New York City launched #KiplingMakeHappy, a campaign that surprised commuters on the streets and office workers at their desks with complimentary sweet treats, flowers, pre-filled transit cards and more. The day culminated with a...

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April 6, 2015

Withings Dances In The Streets of Austin At SXSWi

With its new Activite Pop activity tracking device slated to launch in late March at Best Buy and online, Withings took a three-pronged experiential approach to connecting with digitally savvy attendees at SXSWi. From street teams, to dance classes to a “silent disco” at Mashable House, the brand integrated itself into the informal, party atmosphere...

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April 1, 2015

Mophie Enlists St. Bernards for a SXSW Social Stunt

Mophie leveraged the help of the iconic St. Bernard dog to generate some pretty adorable brand awareness with a social stunt at South by Southwest in Austin, March 13-15. Partnering with the St. Bernard Rescue Foundation and a team of St. Bernards, a breed from the Swiss Alps originally bred for rescue, the mobile battery...

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January 28, 2010

VH1 Hits the Road with Watch and Discuss Program

VH1 is giving consumers a venue to chat—away from the water cooler—about its reality programming including “Scott Baio is 46... and Pregnant ” “Rock of Love 2 ” with Bret Michaels and “Flavor of Love 3.” The concept: a booth placed in high traffic areas where consumers can watch clips from the series and then...

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