February 19, 2016

TiVo Riles up Moviegoers with Commercial Interruptions

TiVo in December pulled the ultimate prank on a theater full of moviegoers in Boulder, CO, to promote its newest entertainment device. Aiming to boost awareness for its Bolt DVR system, the brand offered consumers free tickets to a screening of the latest James Bond film, “Spectre”—then promptly interrupted the flick at three different intervals...

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November 30, 2015

Hyundai Sends Music Fans on a Scavenger Hunt

Mum was the word on Sept. 30, when Hyundai and iHeart Radio teamed up to offer a social media-powered scavenger hunt that led music fans on a wild goose chase of sorts through Los Angeles. Dubbed “Destination Unknown: A Hyundai Tucson Experience,” the event offered diehard Imagine Dragons fans a chance to solve a series...

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November 13, 2015

Uniqlo Promotes its Chicago Store Opening with Train Parties

Japanese clothing retailer Uniqlo took commuter events to a new level with a total train takeover to promote the opening of its first Midwest store in Chicago. The brand wrapped a Chicago Transit train in graphics and hosted consumers on 15-minute party loops (on the El, Downtown Loop) while delivering messaging and serving up prizes....

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August 20, 2015

San Fran Targets Commuters with an Earth-Friendly Activation

To raise awareness of its zero waste objectives and connect one-on-one with the city’s residents and visitors, the San Francisco Department of the Environment from July 20 to 22 activated a temporary street-side coffee stand that distributed free coffee to commuters who brought their own cup. The earth-friendly activation effort, dubbed SF Thing To Do,...

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July 9, 2015

Crocs’ Funway Runway Digital Configurator Makes A Splash

Crocs on June 23 held a press event in New York City to promote its Funway Runway configurator, a social experience built on Twitter that allows fans of the brand to make a personalized fashion video and then share it with friends on social media. Consumers use the configurator to choose a model, their outfit,...

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