Stunts
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B-to-C EventsHalloween 2024 Experiential: Rescue Squads, Carnevils and Afterlife Trains
Halloween tends to conjure some of the most creative experiential campaigns of the year. From the spine-tingling events that infiltrate attendees’ psyches, to the playful activations that give them a good chuckle, many brands go out of their way to make their mark on the holiday—and their audiences. This season delivered an Afterlife Train, an […]
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B-to-C EventsPhotos: How 20 Deadpool Variants Took Over Manhattan During New York Comic Con
New York Comic Con is a bustling fandom event, but outside the walls of the Javits Center in New York City is a landscape and people not so easily surprised—unless it involves 20 unique “Deadpool” variants galavanting about, that is. Walt Disney Studios Home Entertainment unleashed a street team to promote the “Deadpool & Wolverine” […]
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B-to-C EventsThe Brief: Trade-In Trucks and Skate Thrus
This week’s hot takes on hot topics in experiential marketing cover Trade-In Trucks, skate thrus and Frosty fixes.
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B-to-C EventsThe Brief: Billboard Races and Bratty Birds
This week’s hot takes on hot topics in experiential marketing cover billboard races, bratty birds and sponsored sensory rooms.
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B-to-C EventsHow Jameson is Rabble-rousing Fans with a ‘Touchdown in Dublin’ Tailgate Tour
Several NFL games will be played overseas this football season, but none of them will take place in Ireland. And Jameson has something to say about that. So on Sept. 6, the Irish whiskey brand fired up a rally bus and a partnership with former Patriots wide receiver Julian Edelman and parked outside NFL Headquarters […]