B-to-C Events
FIJI Goes VIP during SXSW
Premium water brand FIJI hasn’t missed one South by Southwest event in the last four years. The interactive, film and music festival attracts an educated and discerning consumer, which according to the brand is its target, too. Though FIJI isn't an official sponsor of the
Handheld vs. Smartphone
Whether you're presenting at the premiere industry event of the year (Event Marketing Summit, anyone?) or calling for votes on this year’s “American Idol,” you want, no, you need to know what the folks listening in are thinking, and they need to know you give a damn. In the world of digital audience interaction and...
After Hours At SXSW
South by Southwest offers cutting-edge content, warm temperatures and all the barbeque you can eat. But when it comes to partying, this festival takes the cake. On March 16, the night before the music portion of the festival kicked off, The Macallan (makers of single malt scotch whisky) threw a party that mixed sampling with...
Microsoft’s SXSW Sponsor Zone
Taking advantage of the foot traffic from the many discussion panels on the fourth floor of the Austin Convention Center, Microsoft set up a chic booth (a black and white Audrey Hepburn print on the wall set the tone) divided into three sections showcasing its Windows 7 technology, Silverlight (a free, cross-browser, cross-platform plug-in that...