B-to-C Events
Starbucks Launches A Summer Taste Tour
Sampling: Starbucks Launches A Summer Taste TourIn an effort to educate consumers about its products and “reclaim” its coffee authority Starbucks this summer is taking its coffee beans on a summer taste tour to four prominent summer festivals. The tour gives consumers the inside scoop on the roasting process and offers a taste of Starbucks’...
On The Road Again – How GE Healthcare’s Mobile Tour Connects the Brand with Customers
FOUR AND A HALF YEARS AGO when GE Healthcare first took its mobile tour on the road the event program was designed to bring its customers—namely hospitals and healthcare providers—on board to see the latest and greatest in GE gadgets. Another part of the program? On occasion the brand’s customers could take the vehicle and...
Don’t Mess With Texas
SAM HOUSTON did it after the Alamo. J.R. Ewing did it after getting shot. And George W. Bush well who knows. Nothing can stop most Texans from showing their true grit even when the chips are down and this year the state’s tourism office is no exception.
Discovery Adds Green Experience To Animal Planet Expo
Event Elements: Discovery Adds New Planet Green Experience To Animal Planet Expo The Animal Planet Expo tour on the road for its 11th year has added the Planet Green Experience to its list of family-oriented activities. The Planet Green Experience is meant to educate families about living greener as well as promote the first ever...