B-to-C Events

Six Flags amusement parks host Halloween Fright Fest events every year at select parks, but this year, attendees at four of the parks will find relief for their queasy stomachs thanks to Pepto-Bismol’s Peptocoptor, a miniature cargo drone that drops product samples on needy consumers. The signature pink chopper began dropping samples at its first […]

Eight O’Clock Coffee and Warner Bros. Television Group from Sept. 17 to Oct. 18 recreated the fictional coffee shop Central Perk from the hit series “Friends,” a pop-up in the SoHo neighborhood of Manhattan in celebration of the show’s 20th anniversary. Consumers could stop in, pick up a free cup of coffee and be immersed in […]

To show its commitment to the environment, TD Bank in October created pop-up art galleries at three New York City landmarks and turned the majority of its storefronts across the city into mini art galleries featuring tree-themed artwork. The bank commissioned 10 New York City-affiliated artists to create the paintings, photographs and a sculpture for […]

Perrier on Sept. 25 uncapped its new limited-edition street art collection of bottles and cans with a launch party at Colossal Media Group’s warehouse in Brooklyn, New York. The event showcased nine original designs by three artists—JonOne, who hails from New York City; Sasu, from Japan; and Kobra, from Sao Paulo, Brazil—and engaged the press, […]

There may be a Starbuck’s on every street corner in New York City, but there can only be one “Central Perk.” As part of a fully integrated marketing partnership, the 150-year-old Eight O’Clock Coffee brand and Warner Bros. Television Group teamed up to recreate the iconic “Friends” coffee shop in celebration of the series’ 20th […]