B-to-C Events
Chrysler Partners With Six Flags
Chrysler is partnering with theme park company Six Flags in an effort to give consumers one-on-one experiences with its Chrysler Jeep and Dodge vehicles. Chrysler will have a significant presence at 10 Six Flag theme parks this summer and will add more parks in 2009. Additionally Chrysler Jeep and Dodge vehicles will become the “official...
Bravo Promos Show With Free Hair Styling
To promote the second season of “Shear Genius ” cable net Bravo last month offered New Yorkers free blowouts by the show’s 12 contestants in a one-day Times Square pop-up hair salon. The first 100 guests in line for a blowout received a gift bag brimming with Nexxus hair products. A key design element: 10...
Defying the Concert Sponsorship Formula
The concert sponsorship activation model has become for the most part a rather formulaic platform. Hit folks in the parking lots set up near concession stands before the first set and serve up some branded love after the encore wraps up. Nuff said papi.
TV Nation
It says something about the power of event marketing that big-time TV networks are no longer relying only on their own form of media to get the word out about their programming. More and more big and small networks basic cable stations and premium pay stations alike are all turning to experiential to promote shows....